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Introduction / Our Brand
The word 'Rooh' is originated from Arabic language means soul or spirit. In apparel industry it represents the designs of South Asian culture and further uses various narratives and themes incorporated into its collections to highlight Pakistani arts and traditions and inspired from old age process of designing named "Tapa Designs". The purpose of launching this brand is to provide urban wear with the touch of South Asian culture textures and designs in affordable prices to the peoples.

Fashion has never existed in a place which is fully isolated, and in a place like South Asia where issues of politics, identity, and appearance span generations, fashion designers have a lot of space to show more than just clothing through their work. Recently, they've been doing just that.
Since craftsmanship has played a significant role in South Asian history, the region is not a newcomer to the worldwide trend toward rare handmade, sustainable products. Instead, it is experiencing a rapid growth that uses traditional practises to incorporate modern discussions about gender, class, and identity.
Now come to the Rooh Ahmed Shahzad Johri first launched the brand in mid December 2021. Despite reflecting long-standing Pakistani customs, the brand rejects nostalgia. Instead, with a dedication to their craftspeople, they put their attention on reinvention and bringing something fresh and uniquely Pakistani to the street wear industry.

Despite the fact that we are a pretty small business and we are one of those brands whose number is pretty less in Pakistan but aim is to promote Pakistani street wear in affordable prices and that’s our unique selling point. And it wouldn't be wrong to say that Rooh is one of those brands who are a trendsetter to enhance the trend of Pakistani Street wear. What makes Rooh stand out is that they sell Premium Street wear in affordable prices as compared to their competitors. And the mission of Rooh is to represent Pakistan in street wear at international level and become the number one street wear brand of Pakistan.
If we look at the collection of the brand, Rooh Encouraging designs that represent Pakistani culture through there Tee shirts, Hawaiian shirts, Hoodies and Fanny packs. As we know there is a hidden story which is embedded in every design it depends on Brand that in which way it conveys it to the people. And the main focus of our brand is how to get the attention of the people and by looking at their mind that what they will like and what will not, so then we present our products in front of them. Our Brand works on aesthetically vibrant look along with a dark theme which will provide different look to our consumer dressing when they wears our Pakistani street wear.

Our designs
Most of our designs are done through block printing and screen printing by the local artisans. This is the first brand that is representing Faisalabad's local artisans and their hard work in front of Pakistan. The brand also insists on the fact that local artisans of Faisalabad should be given full respect and paid well for their work so that they can help out their family in a good manner because they are the priceless treasures of our Country.

Creative Director's Philosophy
The creative director of our brand is young talented energetic person who is always trying to bring the best and some unique design which will promote our culture.

Clothing
"Tee shirts, Hawaiian Shirts, Hoodies"
Our brand clothing Section is very rare from other brands same as our name which is quite unique. The aim of our brand is pretty different as compared to local brands. We promote Pakistani Street wear. Our brand motive is not to sell only tee shirts but more than that it is to promote our own culture and designs of South Asia. As we know that the culture is Soul "Rooh" of any society. When you wear Rooh Pakistani streetwear, you would consider yourself different from others. Because it will enhance your personality and will make you unique.

Accessories
Fanny Pack
A waist bag, also known as a fanny pack belt bag, or similar names, is a small fabric pouch worn around the waist by way of a strap above the hips that is typically fastened with some type of buckle. The trend of this Fanny pack has already started coming to Pakistan and a lot of people have started using it as well including the very famous celebrities Influencers. Every brand is selling fanny packs. But our brand has also brought something unique in it that our fanny packs will come with South Asian Culture and Texture designs. And this thing we claim that we are one of those brands which are making these kind of Fanny packs in Pakistan.

Restock Policy
If we talk about our restock policy. if a product sold out once, then it will not be restocked & most of the products are sold out very quickly, So all we have to say is that if you like any article, add to cart it and then take it to call-to-action so that you don't miss out any product like other people.